Level Up: The fitness professional's road map to achieving excellence by Mark Coles

Author:Mark Coles [Coles, Mark]
Language: eng
Format: epub
Publisher: Rethink Press
Published: 2020-07-10T00:00:00+00:00

Purposeful coaching

In previous sections, I have covered the commitment that you are making to your own training, hiring your own coach, developing a coaching eye and committing yourself to your education. The only way you can truly Level Up the results that you achieve with your clients, your business and, ultimately, your career is by taking committed action each and every day. At every point in this book, I have provided you with challenging questions in the hope that you’ll recognise the importance of progress, the importance of challenge, and the importance of having a clear vision of where you want to get to with your business and your life.

There are some people who will always get to certain points in their career and complain that they’re not where they want to be. They will look to blame others, and they refuse to take accountability for their lack of progress. Then, there are others who wake up every day with the intention of making progress at every opportunity. They know that their level of success is ultimately down to the sum of their actions.

I’m sure you can think of someone you’ve observed professionally over the last few years who has progressed at a fast pace – someone who has produced result after result with their clients – and you can see their business and reputation growing week after week. I bet you’ve asked yourself time and again, ‘What are they doing that I’m not?’

These are professionals who apply a principle that I call purposeful coaching. A purposeful coach coaches with the intention of achieving results with every single one of their clients. They are performing their coaching with the intention of developing a reputation for their craft. It doesn’t matter who their clients are, what struggles they’re facing, how complex their goal or how new they are to the coaching process – every part of the delivery of their coaching is centred around progress.

The word ‘purpose’ means ‘with a sense of determination’.13 A purposeful coach is determined to succeed for themselves and for their clients. Often the reason why your clients aren’t making progress is because you’re not acting out every part of your day and week with purpose, with the intention of progressing every part of your fitness business. If you applied everything that I have covered in this book so far, just think how much further you would be in your career and how much better your clients would be doing.

Remember: this book isn’t about standing still, it’s about Levelling Up, and to achieve the level of progress that I know you want, you have to act out every day with purpose.

My whole career has been purposeful, and that’s linked to the vision that I created at the start of my career – the one in which I wanted to have a reputation in the fitness industry. I knew that to get there I had to commit to a lot of education, coach at the highest level at all times, and act out every day like I was heading in that direction.

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